Digital Technologies – SS2 – Digital Campaign Planning and Ethical Marketing (Questions with Answers and Explanations)

Which of the following shows ethical thinking when targeting an audience?

A. Targeting children because they cannot question claims
B. Avoiding unfair targeting of children with unsuitable products
C. Hiding the price from vulnerable people
D. Collecting children's data without parental consent

In digital marketing, "impressions" refers to

A. the number of products sold
B. the amount of money spent on adverts
C. the number of staff in a business
D. the number of times content is displayed to people

In the planning process, defining the target audience comes immediately after

A. launching the campaign
B. monitoring and evaluating results
C. setting SMART goals
D. creating content